we are liverpool - this means more
on the pitch or in the Kop…
being a part of Liverpool Football Club means something more. It’s impossible to feel like you’ll ever walk alone as you approach the red sea that is Anfield. ’47 and SoccerBible hit the streets outside the famed stadium and dug into the city’s creative culture where Scousers showed us the "more" in Liverpool.
as creative lead, in collab with int’l marketing team, I was responsible for the initial creative concept, narrative + messaging guide | served as on-site client lead + stylist | launch strategy | awful attempts at a Liverpudlian’s accent.
Editorial exclusive originally published via SoccerBible, L.F.C. retail + ’47 channels. The 5-part series was released over the span of 4 weeks across partner platforms as LFC kicked off an epic season. Imagery was printed and displayed prominently throughout the Anfield team store.
