NFL - celebrate excessively

As an official partner of the NFL, ’47 is tasked each season to execute a major brand campaign message in collaboration with the league. Our team’s 2018 season high-energy CELEBRATE EXCESSIVELY call-to-action checked all the boxes — positive, inclusive, relevant, fun.

campaign ethos :: In 2017, the NFL welcomed back the beloved touch down dance — penalties for excessive celebration are now a thing of the past. Dance is an epic way to express yourself whether you're a professional or not so with a platform of LET YOUR YOU OUT, '47 is always looking for new ways to spotlight the energy of fans.

(the huddle) league partner :: NFL | production partner :: WANP Agency | as communications lead, I created the campaign messaging, contributed to creative concept/prez/pitch, and assisted in on-site casting + direction

campaign headline and imagery was shared both in-store and online with major retailers (like Lids, Dick’s Sporting Goods, Academy, Rally House).

---

the extra point

#TDCHAIN

as an employee advocacy initiative at ’47 to pump up the company about the 2019-2020 NFL seasonal campaign, and well, to laugh at your coworkers – I brought in special teams to play along with a fun idea. Pre-TikTok days – so I think we were onto sumpin’ here. :-D

---