torey krug x operation hat trick

(the players) :: video production: WANP | partners: Boston Bruins, Operation Hat Trick, New England Home and Center for Veterans | as communications lead, I provided content positioning, messaging, on-site client lead, volunteer wrangling | media pickup: after the buzzer + CBS Boston

’47 teamed up with the Boston Bruins and Defenseman Torey Krug on a limited-edition collection of OHT x ’47 gear designed by number 47 himself. Proceeds go to the recovery of America’s wounded veterans — like those at the New England Center and Home for Veterans (NECHV), right in the backyard of TD Garden where the B’s play. Read original narrative and purchase from the collection on 47brand.com.

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* feel good stuff *

Tucked away in Boston’s historic city center is an unassuming building, home to a coveted organization that helps veterans transition from active service. The interiors still have traces of the old bank it used to be, but it’s been updated to become a comfortable, welcoming place where veterans receive tools for self-sufficiency and success.

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New England Center and Home for Veterans (NECHV)

NECHV is one of many organizations that receive assistance from Operation Hat Trick (OHT), whose mission is to generate awareness and support for the recovery of service members who return home with traumas from war.

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Operation Hat Trick (OHT)

OHT began at the University of New Hampshire as a program that delivered free hats to wounded veterans in VA hospitals. The name Operation Hat Trick comes from the initial focus on hats, with a tie to UNH’s rich history in hockey. Since 2008, OHT has expanded well beyond New Hampshire, yielding great results for our armed forces. Read the full post here.


Samantha Meckler

Playful brand messenger who enjoys refining the voice an organization shares with the world. Also adores alliteration, mountains, music, rescue dogs and underdogs.

https://www.mopsey.work
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