zubaz x ’47 :: super bowl LIV lifestyle imagery

creative directionbranded contentcampaignlifestylesport
Written By Samantha Meckler

welcome to miami

Talk about a comeback. Zubaz x ’47’s SBLIV limited edition collab – bright, colorful, nostalgic, much like the event’s host city of Miami and inspired by iconic sportswear aesthetics from the 80s + 90s.

All of the swag was available on-site at the 2020 NFL grand finale, and online, where lifestyle imagery was displayed. Peep the sunshiney scenes we captured to promote the collection.

location :: miami beach, FL | production team :: WANP | product :: NFL headwear + apparel | as creative lead, my team and I concepted project, engaged the proper agency, and I served as on-site creative lead – assisting with location + talent choices, product styling, overall look and feel. bragging rights :: collection sold out both on-site at the NFL SBIV Fan Experience and online.

Samantha Meckler

Playful brand messenger who enjoys refining the voice an organization shares with the world. Also adores alliteration, mountains, music, rescue dogs and underdogs.

https://www.mopsey.work
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