home team for the holidays
From the people and the parties to the meals and the music – holidays are a feeling-filled time for traditions. And one that many of us connect with is home. As a sports lifestyle brand, '47 knows the connection between home and sport very well. So no matter how far away you roam – a hometown team gift is sure to be special.
'47's Winter 2019 campaign showcased a variety of sports licensed product in a comfy, cozy home setting with a cheeky, sporty spin in both the visuals and messaging.
as creative lead, I managed ’47’s 2019 holiday season campaign from concept, copywriting, copy supervision, production, and launch via social, e-commerce, and retail partners.
