logo design :: sean mcwilliams

As Sean McWilliams progressed towards the PGA Tour, his agency was looking for two corresponding identities — his personal brand (Sean McWilliams), and his storytelling brand (Journey to the Tour). After a couple rounds (of feedback, not golf), we settled on some on-theme sporty but sophisticated looks for both brands. Go Sean! Oops…shhh…<golf clap>

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the outtakes…

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Samantha Meckler

Playful brand messenger who enjoys refining the voice an organization shares with the world. Also adores alliteration, mountains, music, rescue dogs and underdogs.

https://www.mopsey.work
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product naming :: ’47 NBA mashup capsule