G-SHOCK x ’47 – never give up
Like the cycle of a clock, the drive for greatness is perpetual. Just as athletes are limited in the moments they have to win or lose, they are also narrowed to the time in between – training becomes the most critical component to competing.
Preparation is not only measured in seconds, minutes, hours of work, but in beads of sweat, laps, reps, squats, sprints –– a tangible display of progress that happens harder and faster in shorter intervals of time. This contest isn’t against others. It’s you versus you. And the only resource you need is time.
’47 knows from experience that time can fly by, especially as we enter our 70th anniversary. Time is constant, just like how ’47 is continuously trying to find other brands that have similar values to collaborate with. G- Shock, the world’s toughest watch brand from Casio had just what we wanted to revolutionize the watch industry by creating a timepiece that connects ’47 sports lifestyle into a timeless fashion.
G-SHOCK x ’47
Built from a mission by creator Mr. Ibe to create the unbreakable watch, G-SHOCK is the watch that stunned the world with a concept for toughness that defied conventional watch-making logic. G-SHOCK creates technologically advanced watches that can resist gravity, freezing temperatures, high water pressure and magnetic fields, watches built to last forever through a constant pursuit of toughness.
Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr Ibe’s mantra “Never Give Up.”
Similarly, immigrant twin brothers Henry and Arthur D’Angelo built ‘47 on the streets of Boston from the ground up. The two brothers worked tirelessly every day and every night outside of Fenway Part to work towards their goal of transforming the headwear and apparel industry forever, always following a similar mantra to G- Shock, to “Never Give Up”.
The collaboration from G-SHOCK and ‘47 represents the bond between two iconic performance and sport lifestyle brands, and the relationship between sport and time. The countless seconds, minutes and hours of training and sacrifice come to fruition on the court, field or ice –– always under the ticking of the clock.”
Featuring a monochromatic digital clock print along the band, this model is based on the classic G-SHOCK GA-110 shape in jet black –– combining unmistakable G-SHOCK statement styling, with its large, red-accented face, and technologically-advanced resistance to magnetic fields, shocks, water, and abrasions.
The GA-110-1B47 also boasts ’47's mark placed prominently on the strap keeper, and their mantra; LET YOUR YOU OUT emblazoned along the band, symbolizing both brands’ passion for individuality and self-expression. A range of premium ’47 headwear and apparel complement the watch design and aesthetic, creating one cohesive set.
The collaboration was released on July 27, 2017 to an exclusive crowd in London on Carnaby Street.
